Dear Customer,

Welcome to our February eJournal. Every quarter we bring you the latest views from our cutting edge ‘Future Thinkers’ research programme. Our aim is to challenge conventional thinking and to keep you at the forefront of knowledge! This issue focuses on cultural differences and measuring customer satisfaction.

In focus

Families turn on to appeal of new technology

When Apple launched the iPad in the UK in May 2010, we predicted that families held the ultimate key to the success of the new tablet device, arguing that its adoption in the home would be critical. Here, we bring you a snapshot of some of our latest research straight from ‘Digital Selves’, delivering fascinating insights into how different generations from tiny toddlers to teens and parents are engaging with the iPad in different ways.

Feature

Impressive internet sales disguise failings of online retailing

The seemingly inexorable rise of online retailing is the crumb of comfort many store groups cling to in these tough trading conditions. However, the impressive growth rates hide an uncomfortable truth... that online sales could and should be even higher.

Burning questions

Valuable insight into everyday lives

All too often when companies are conducting research into new technology devices they focus on the device itself. We argue that by fully understanding the lifestyles of their target customers and how they interact with technology in different situations, companies can better identify the needs of their market.

In the graphic

Romantic dining is top choice for Valentines

The favourite way to woo the opposite sex on Valentine’s Day is over a candlelit dinner according to our poll of British consumers’ spending plans.

If you have any questions or would like more information on these or any other studies, please get in touch with us. Keep an eye out for information on Open Ideas, the unique event from Intersperience that will take place in May.

Kind regards,
Paul Hudson, CEO

© 2011 Intersperience Research Limited.
Registered in England. Company Number 6026830
Registered Office: Shoreline Business Park, Sandside, Milnthorpe, Cumbria LA7 7BF


	Contact Us Tel: +44 (0)15395 65450 Email: enquiry@intersperience.com


Quarterly update from the international consumer research specialist		February 2011

Dear Customer, Welcome to our February eJournal. Every quarter we bring you the latest views from our cutting edge ‘Future Thinkers’ research programme. Our aim is to challenge conventional thinking and to keep you at the forefront of knowledge! This issue focuses on cultural differences and measuring customer satisfaction.

In focus


	Families turn on to appeal of new technology When Apple launched the iPad in the UK in May 2010, we predicted that families held the ultimate key to the success of the new tablet device, arguing that its adoption in the home would be critical. Here, we bring you a snapshot of some of our latest research straight from ‘Digital Selves’, delivering fascinating insights into how different generations from tiny toddlers to teens and parents are engaging with the iPad in different ways. Read more »

Feature


Impressive internet sales disguise failings of online retailing The seemingly inexorable rise of online retailing is the crumb of comfort many store groups cling to in these tough trading conditions. However, the impressive growth rates hide an uncomfortable truth... that online sales could and should be even higher. Read more »

Burning questions


	Valuable insight into everyday lives All too often when companies are conducting research into new technology devices they focus on the device itself. We argue that by fully understanding the lifestyles of their target customers and how they interact with technology in different situations, companies can better identify the needs of their market. Read more »

In the graphic


Romantic dining is top choice for Valentines The favourite way to woo the opposite sex on Valentine’s Day is over a candlelit dinner according to our poll of British consumers’ spending plans. Read more »

If you have any questions or would like more information on these or any other studies, please get in touch with us. Keep an eye out for information on Open Ideas, the unique event from Intersperience that will take place in May. Kind regards, Paul Hudson, CEO



© 2011 Intersperience Research Limited. Registered in England. Company Number 6026830 Registered Office: Shoreline Business Park, Sandside, Milnthorpe, Cumbria LA7 7BF